Today’s photo is a little different. It started as a mystery. A couple of months ago, I was at work and I happened to look across the street and saw the weirdest thing ever! It seemed as if one of the buildings was wrapped in a sock!
After ascertaining that it was the Coca-Cola Building (it’s headquartered here in Atlanta), I had to do a little digging. I discovered that they were actually huge projection screens that had been installed to celebrate a milestone anniversary….their 125th!! Wow, had it been that long since Dr. John Pemberton created that wondrously frothy beverage laced with 9 mg of cocaine? My…..how time flies!! Anyways….they were planning something big. And it looked like this:
Coca-Cola 125th Anniversary Celebration from Obscura Digital on Vimeo.
Debbie Beardsley says
July 14, 2011 at 12:49 pmWell thats one way to celebrate an anniversary!
Renee says
July 14, 2011 at 2:17 pmYep and they certainly could afford it!
Cathy Sweeney says
July 14, 2011 at 1:47 pmPretty cool, Renee! That would have struck me as weird, too. Glad you took the photo!
Renee says
July 14, 2011 at 1:51 pmThanks, Cathy….I’m glad I had my iPod nearby…lol.
Michael Figueiredo says
July 14, 2011 at 2:21 pmThat is SO COOL! Is it up still or was it just for a day? (I’m going to Atlanta for a weekend in August to visit my best friend who moved there so want to see it.) Very cool shot and video.
Renee says
July 14, 2011 at 2:35 pmI think it was up for a week, Mike….I don’t know why they took it down so soon because that video was pretty fantastic.
Grace says
July 14, 2011 at 3:21 pmLOL I was literally looking for a sock somewhere…that is actulaly a cool concept. It’s like an interactive building.
Jim says
July 14, 2011 at 11:07 pmAnother fortune originally based on drugs…LOL.
InsideJourneys says
July 15, 2011 at 12:31 amWhat a neat idea!
Glad you caught it.
Mina Joshi says
July 15, 2011 at 4:00 amWow – a cool way to celebrate their 125 years. Still going strong!!
JJLuke77 says
July 17, 2011 at 1:18 pmThose bastards! They almost made me cry… again!! :’)
Nancie says
July 17, 2011 at 8:38 pmGreat shot and find Renee! I anyone can do it Coke can.
Thanks for posting at Travel Photo Thursday.
Faith says
August 12, 2011 at 2:55 pmNeat! 125 years, damn. That’s a long time to be in business!
ElleX says
September 18, 2011 at 12:27 amThat was very creative!
Diana Stroe says
November 19, 2011 at 4:16 amThis is really great! It’s absolutely a best way for them to celebrate their anniversary. I can’t imagine how long the preparation of this fantastic huge projection screen. The video of it is pretty amazing!