Travel Photo Thursday | Coca Cola Building

Travel Photo Thursday | Coca Cola Building

Today’s photo is a little different.  It started as a mystery.  A couple of months ago, I was at work and I happened to look across the street and saw the weirdest thing ever!  It seemed as if one of the buildings was wrapped in a sock!



After ascertaining that it was the Coca-Cola Building (it’s headquartered here in Atlanta), I had to do a little digging.   I discovered that they were actually huge projection screens that had been installed to celebrate a milestone anniversary….their 125th!!  Wow, had it been that long since Dr. John Pemberton created that wondrously frothy beverage laced with 9 mg of cocaine?  My… time flies!!  Anyways….they were planning something big.  And it looked like this:

Coca-Cola 125th Anniversary Celebration from Obscura Digital on Vimeo.



Renee King
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  • Debbie Beardsley
    Posted at 12:49h, 14 July Reply

    Well thats one way to celebrate an anniversary!

    • Renee
      Posted at 14:17h, 14 July Reply

      Yep and they certainly could afford it!

  • Cathy Sweeney
    Posted at 13:47h, 14 July Reply

    Pretty cool, Renee! That would have struck me as weird, too. Glad you took the photo!

  • Renee
    Posted at 13:51h, 14 July Reply

    Thanks, Cathy….I’m glad I had my iPod nearby…lol.

  • Michael Figueiredo
    Posted at 14:21h, 14 July Reply

    That is SO COOL! Is it up still or was it just for a day? (I’m going to Atlanta for a weekend in August to visit my best friend who moved there so want to see it.) Very cool shot and video.

  • Renee
    Posted at 14:35h, 14 July Reply

    I think it was up for a week, Mike….I don’t know why they took it down so soon because that video was pretty fantastic.

  • Grace
    Posted at 15:21h, 14 July Reply

    LOL I was literally looking for a sock somewhere…that is actulaly a cool concept. It’s like an interactive building.

  • Jim
    Posted at 23:07h, 14 July Reply

    Another fortune originally based on drugs…LOL.

  • InsideJourneys
    Posted at 00:31h, 15 July Reply

    What a neat idea!
    Glad you caught it.

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  • Mina Joshi
    Posted at 04:00h, 15 July Reply

    Wow – a cool way to celebrate their 125 years. Still going strong!!

  • JJLuke77
    Posted at 13:18h, 17 July Reply

    Those bastards! They almost made me cry… again!! :’)

  • Nancie
    Posted at 20:38h, 17 July Reply

    Great shot and find Renee! I anyone can do it Coke can.

    Thanks for posting at Travel Photo Thursday.

  • Faith
    Posted at 14:55h, 12 August Reply

    Neat! 125 years, damn. That’s a long time to be in business!

  • ElleX
    Posted at 00:27h, 18 September Reply

    That was very creative!

  • Diana Stroe
    Posted at 04:16h, 19 November Reply

    This is really great! It’s absolutely a best way for them to celebrate their anniversary. I can’t imagine how long the preparation of this fantastic huge projection screen. The video of it is pretty amazing!

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