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There has been a phenomenal development in the online discount couponing business in the past year or so. Borrowing from the wholesale merchandising concept of big-box retailers like Sam’s or Costco membership clubs, online retailers have embraced the idea of selling items to the masses via a clearinghouse at a phenomenal discount.
Ok, so how does this benefit me?
Aggregators like Groupon, Tippr, Half Off Depot, Scout Mob, Living Social and
KGB Deals will contract with area businesses such as beauty salons, dentists, lawn service companies, local restaurants, spas, retail shops, city events, bars, theaters, etc. to offer buyers an exceptional deal on their product or service. The benefits for the retailer are two-fold: It introduces new clientele to their businesses and since many coupons are issued, the chances are very good that the retailer will more than recoup their investment.
Each aggregator site has different rules, so make sure to read the fine print of each. The benefit to you is that you get to see what your city really has to offer at crazy discounts. Besides, how many times have you said that you were bored because there’s nothing to do?
Hmmm….tell me more!
Deals are posted daily but are not officially “on” until a certain number of the gift certificates are sold. The buyer becomes incentivized to invite their friends to purchase the deal so that the deal will go live, which is a direct benefit to the retailer. Once that threshold is reached, the countdown begins. On some sites, only a certain number are sold within a given time period. On others, you are given several days to pull the trigger. Usually, the site will have a countdown clock letting you know exactly when the deal ends.
Be sure to sign up for their daily deals email so that you will be notified about all of the deals in your geographic area. If you happen to be traveling, check to see if either site has a division for your destination. It never hurts to see how the other half lives….take this opportunity to participate in activities that you normally wouldn’t or visit restaurants that ordinarily would be too expensive for someone who often only finds lint in their pockets instead of coins. These coupon deals can be your entry into the ‘good life’….well, at least until they expire. Bon Chance!!